Mogoro is synonymous with the art of textiles and woodworking, crafts renowned the world over and with roots set deep in history. In the mid-XIX century, the sound of 600 looms acted as a rhythmic backdrop to daily life, and still today it is a tradition kept very much alive. The rural town is in the upper Marmilla and boasts 4,500 inhabitants. It is known for its rugs, tapestries, traditional dress, wedding chest covers, is fanigas (for on top of the chests), is cannacas (ox collars), chairs and trunks, and for the fine wine made by the local cooperative. Every summer since 1961, visitors from all over Europe flock to the Sardinian Artistic Crafts Fair.

The town sits on an plain on the southern slope of Monte Arci, 35 km south of Oristano. A region steeped in history, it was the Mediterranean seat of obsidian processing in prehistoric times. The fertile land, the harvests and milling of grain have given the local bread and baked goods (civrasciu, coccoi, malloreddus and fregola), as well as sweets (pan’e saba, pabassini and pardulas), a distinct technique and character. Artisanal workshops alternate along the streets with basalt homes graced with lime window frames and wooden doors.