An Ishmaelite Prince arrived, by chance, from the sea, at the natural fjord of Porto Cervo and was bewitched by what he saw. It was the end of the 1960s: it was love at first sight between Karim Aga Khan IV, Arab prince and Muslim imam, and a stretch of the wild and beautiful Sardinia, a rough diamond enshrouded in the fragrances of the Mediterranean scrub as it moves down from the mountains towards the sea and frames the enchanting beaches. His favourite beach became the Spiaggia del Principe (Prince's beach), a stretch of white sand surrounded by breathtaking scenery, behind a deep cove protected by a pink granite promontory. Exclusive for its beauty, but open to all: in just a few minutes on foot, you reach the green, pink, turquoise and blue heart of the Costa Smeralda, the new name that the Prince gave to this part of Gallura.